Is the Starbucks with soul?

Phoebe
EAP 2 WW
Mr. Leverett
Summary Respone
Mar 26,2008

Is the Starbucks with soul?

In Deen`s (2002) article entitled “USA:Starbucks beans not so green,” she points out that Starbucks is not really going green because it has some problems of quality. First, the author says Starbucks isn’t doing enough for what they claim. According to Deen(2002), ”It has done a little to keep genetically engineered ingredients out of its foods and beverages or promote Fair Trade, shade-grown coffee” (pp.10). Second, the ingredients of Starbucks coffees do not conform to the OCA’s(Organic Consumers Association) standard. The clad field of Starbucks beans is amiss, The author says that coffee plants should be grown in the shade, but Starbucks beans probably are grown in an easier harvesting field and the coffee fruits are sprayed with ethylene. Also, the milk has problems; according to Deen(2002), “Most Starbucks still use milk from cows that have been injected with rBGH. Then the resulting milk contains bacteria, antibiotics and pus” (pp. 21). Finally, the Starbucks’ workers’ income is illegally low. The OCA states that the Starbucks gives their workers a living wage that is too low. In conclusion, the author says Starbucks needs to solve these problems immediately.

It is clear that Starbucks must solve their problems of quality. Starbucks seems like a McDonald’s. McDonald’s is leading in the area of fast food; their food does not have enough nutrition. So the NNO (Nation Nutrition Organization) punished them; now, their food has become greener and the other fast food restaurants have become the same as McDonald’s. In the same way, Starbucks’ problems are the same. Therefore, we need some statement to solve these problems. In fact, punishment should be given to the Starbucks by OCA or any interrelated organization. Starbucks has to retake the products on sale. Some relative associations need to supervise the working process and the option of material.

First, punishment should be given to the Starbucks by OCA or any interrelated organization. Starbucks sells these products but does not conform to the OCA’s standard because they want more money. So if the government gives them the grueling punishment, they would have no profits to gain. So they may change their material to get credit from their customers. Therefore, to punish Starbucks severely would be good for Starbucks` credit and customers’ health.

Second, Starbucks has to improve the products on sale. In this way, they can get three positive results. The government should compulsively ask Starbucks to retake their products which are on sale. Starbucks has to produce the products which are healthy and true. As another result, customers can buy the new coffee that is good for their health, so they could feel safe when drinking it. Moreover, Starbucks’ partnership will increase and it will be more competitive in the international world trade.

Finally, some related associations need to supervise the working process and the option of material. These organizations are supposed to dispatch some professionals to help choose the better coffee beans or plants of the same price and using new technologies to feed cows instead of injecting them with rBGH. Also the production facility of Starbucks should be supervised in order to prevent quality problems. Perhaps Starbucks coffee price will become more expensive, but it is necessary.

In conclusion, nowadays the most important thing is human health; we need the green foods or drinks. Starbucks is the biggest company at producing coffee; we can not make it closed because we like drinking coffee. So the only thing we have to do is make it better. If Starbucks coffee becomes green, the other companies’ coffee will be as good as Starbucks, because it is the leader.

Reference

Deen, S. (2002, March 25). USA: Starbucks beans not so green. Valley Advocate. Retrieved Mar. 24, 2008, from http://www.corpwatch.org/article.php?id=2170&printsafe=1